Resources Library by ANA

Fuelling Philips' innovation engine

Philips has a long-established history of introducing innovative products in the consumer electronics space: from the cassette tape to the compact disc, which it co-introduced with Sony. Sustaining innovation on this scale is challenging, and...

Catalogue: Congress 2008: Frontiers

Authors: Andrew Lynch, Ria Dierikx

Companies: Philips International, Communispace Corporation

September 26, 2008

Learning to win

Once again, we argue that the failures [of innovation] are really not random at all: They are predictable and avoidable: if managers get the categorization stage of theory right. Of the many dimensions of business building, the challenge of creating...

Catalogue: Congress 2008: Frontiers

Authors: Howard R. Moskowitz, Johannes Hartmann

Companies: Unilever, Moskowitz Jacobs Inc.

September 26, 2008

The network of favours

Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case,...

Catalogue: Innovate 2008

Authors: Genoveva Florovits, István Kozári, Marta Hoffmann

June 16, 2008

Beyond benchmarking

How can scores from a concept tested in Germany be reliably compared with those from the same concept tested in China? Measured and true concept scores can widely vary between countries due to e.g. cultural response behavior, response styles, time...

Catalogue: Innovate 2008

Authors: Filip De Boeck, Kristof De Wulf, Annelies Verhaeghe

Company: InSites Consulting

June 16, 2008

Serious play

In light of the 3PS of Innovation Perspective, Process and Product, the focus of this paper and presentation will be two-fold: 1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for...

Catalogue: Innovate 2008

Author: J. Alyson Bryant

Company: Viacom International Media Networks

June 16, 2008

Text analytics in market research

Due to advances in technology, natural language processing (NLP) also known as text analytics have come a long way in the past five years. Text Analytics allow market researchers to finally gain insights from the majority of data collected in...

Catalogue: Innovate 2008

Author: Tom Anderson

June 16, 2008

Building innovation

It may come as no surprise that research is seldom praised for its ability to nurture innovative ideas. We've interviewed some international and UK-based clients and creative agencies about their experiences of research in idea development, and...

Catalogue: Innovate 2008

Author: Lucy Blakemore

Company: Gravity Planning & Research Ltd

June 16, 2008

Online ideation

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.Generation of ideas, or ideation, is a simple condition to innovation. What makes the upside-down ketchup bottle, the...

Catalogue: Innovate 2008

Authors: Luc Rens, Douwe Rademaker

June 16, 2008

The power of co-creation

What does this massive change regarding innovation paradigm and the role of the consumer mean for market research? this year’s congress theme is “frontiers” and the purpose of the following case study is to demonstrate that...

Catalogue: Congress 2008: Frontiers

Author: Richard Gehling

June 15, 2008